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ENGINE
MARKETING
Search engine marketing
(SEM) is a form of Internet
marketing that involves the
promotion of websites by
increasing their visibility in
search engine results pages
primarily through paid
advertising.
METHODS AND
METRICS
Search engine marketing is a way to
create and edit a website which can
be relative to the search engines
than other pages. It should be also
focused on keyword marketing or The process of exploring data and
pay-per-click advertising (PPC).The reports in order to extract meaningful
technology enables advertisers to insights, which can be used to better
bid on specific keywords or phrases ANALYTIC REPORTS understand and improve business
and ensures ads appear with the performance. Reporting translates
results of search engines.
raw data into information. Analysis
transforms data and information into
insights.
6 PORTFOLIO | Ardent Minds
