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B L O G G E R S

A N D

I N F L U E N C E R S

Blogging
Initially, blogging involved a personal web
log, in which a person would journal
about their day. From "web log" came the
term "blog."Like most new innovations on
the Internet, many entrepreneurs saw a
marketing potential in having a blog, and
blogging took off from there. Not only
can a blog be used for marketing, but
also, a blog can be a home business in
and of itself.

Blog Versus Website
Many people are still confused over what consti-
tutes a blog over a website. Part of the problem is
that many businesses use both, integrating them
into a single web presence. But there are two
features of a blog that set it apart from a tradi-
tional website.

Influencer marketing (also influence marketing) is a form of
marketing in which focus is placed on influential people rather than
the target market as a whole. It identifies the individuals that have
influence over potential buyers, and orients marketing activities
around these influencers. Influencer content may be framed as
testimonial advertising where they play the role of a potential buyer
themselves, or they may be third parties. These third parties exist
either in the supply chain (retailers, manufacturers, etc.) or may be
so-called value-added influencers (such as journalists, academics,
industry analysts, professional advisers, and so on).

10 PORTFOLIO | Ardent Minds