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SOCIAL MARKETING
Social media marketing is the use of
social media platforms and websites to E
promote a product or service. Most
social media platforms have built-in data I
analytics tools, which enable companies
to track the progress, success, and
engagement of ad campaigns.
D
M A
Social media can be used not only as public “Social media often feeds into the discovery
relations and direct marketing tools but also as
communication channels targeting very specific of new content such as news stories, and
audiences with social media influencers and
social media personalities and as effective
customer engagement tools. “discovery” is a search activity.”
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8 PORTFOLIO | Ardent Minds
