Page 136 - Design in Nature

CHAPTER 7

Design and

Creation

designer designs models by means of sketching on blank paper.
Everything that the designer has seen up to that point constitutes

A the base of the idea from which his current design is derived. That
is because every form and shape in nature is a design. No human designer
can design something that they have never seen or never known.
Let us examine the way that a design follows in the formation of a new
design: first, the designer determines the material and purpose of the design.
Then the designer determines the potential user, the needs of the user and

therefore the parametres of the design.
Among all career groups in the world, industrial product designers are
probably those who need the least material while working. That is because
besides hard work, a good design requires primarily devising clever ideas or

subsidiary details during the process. At the beginning, a designer needs
nothing more than a clean sheet of paper and a pen. While forming his
design, he of course reviews and takes precedent examples as models.
The designer sketches hundreds of different alternatives for months.