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us to communicate across the organiza-
                                                                               tion. I want each of you to have a finger
                                                                               on the pulse of what is going on. I want
                                                                               you to not only know the company
                                                                               strategy, but also understand the role
                                                                               that you play. I want us to celebrate wins
                                                                               together and openly discuss challenges
                                                                               together.

                                                                               One of the biggest challenges we have
                                                                               faced in several years is actually hap-
                                                                               pening right now. The steel market has
                                                                               always been volatile, and we know that
                                                                               high highs are typically followed by low
                                                                               lows. After the record-breaking peak we
                                                                               had in 2018, we – like everyone else in
                                                                               the service center business – are strug-
                                                                               gling with the deep valley that is pricing
                                                                               in 2019. Because of the market, our lead-
                                                                               ers have had to face tough decisions. We
                                                                               have all had to work harder than ever.
                                                                               Thank you for that hard work. It does
                                                                               not go unnoticed. Despite the market
                                                                               slump, KMC continues to gain market
                                                                               share while improving our cost structure
                                                                               through increased productivity and effi-
                                                                               ciency. We are “controlling what we can
                                                                               control”, and it’s clear that our people
                                                                               are not backing down. I’m so proud to
                                                                               be part of such a resilient team. I know
                                                                               that once the market turns around – and
                                                                               we know that it eventually will – we will
                                                                               realize the fruits of our labor.


                                                                               What are the factors that will help us
                                                                               continue to succeed under such chal-
                                                                               lenging conditions? First and foremost,
                                                                               we’re bringing the business decisions
                                                       ear TEAM,                            back to where the business is run: our
                                                       We’re proud that you are   local offices. You may have recently
                                                       reading the first issue of   heard about the decentralization of the
                                                       “Cutting Edge”, our new   company. Our German holding com-
                                           DKMC employee newsletter.           pany agrees that our company is best
                                            In today’s word, we are becoming more   operated at a local level. Each country
                                            connected and this is an exciting way   in Klöckner & Co is taking more of the
                                            for all 2,500 of us to stay connected and   autonomy – and therefore responsibility
                                            aligned as an organization.        – for their own success.

                                            You may be wondering, why start a   As far as strategy is concerned our
                                            newsletter? Don’t we have enough   overall mission has not changed. The
                                            going on? Well, yes we do. And that is   KMC 2022 Continuous Improvement
                                            precisely the reason for “Cutting Edge”   (previously referred to as VC2) strategy
                                            In our fast-paced environment, it can be   has 4 core pillars, which you all are likely
                                            hard to keep up with all of the changes   familiar with.
                                            and news regarding the metals industry
                                            and KMC in particular. I hope that this   1.
                                            publication will provide a great way for   Process Efficiencies and Productivity. It

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