Page 4 - Strategic Management

Strategic Management

Contents

1 Introduction 7

2 The Basis of Strategy: Structure 8
2.1 Introduction –definition ‘Structure’ is the allocation and control of work tasks 8
2.2 Functional Structure 8
2.3 Divisional structure 10
2.4 Product structure 11
2.5 Geographical structure 12
2.6 Matrix structure 12
2.7 Complex forms of organisation 14

3 The Levels and Formulation of Strategy 17
3.1 Introduction - definition 17
3.2 Process of strategy 17
3.3 Levels of strategy 19
3.4 Types of Strategy 19
3.5 Other Types of Strategic formulation 22

4 Schools of Strategy 24
4.1 Introduction - Definition - there are three ‘schools’ of strategy 24

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