Page 5 - Strategic Management

Strategic Management

4.2 The ‘planning’ school 24
4.3 The ‘positional’ school 25
4.4 The ‘resource based’ school 25
4.5 Key points 25

5 Stakeholder Theory 26
5.1 Introduction – definition of Stakeholders 26
5.2 Explanation 26
5.3 External stakeholders 28

6 External Analysis 30
6.1 Introduction – Definition: External Analysis 30
6.2 Explanation 30

7 Internal Analysis 35
7.1 Introduction and Definition of The Value Chain 35
7.2 Explanation 35
7.3 Definition: margin 37
7.4 Examples: 37
7.5 The Human resource audit 37
7.6 Culture: 37

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