Page 6 - Strategic Management
P. 6
Strategic Management
8 SWOT Analysis 41
8.1 Introduction SWOT Analysis -definition 41
8.2 Explanation 41
9 Generic Strategy 44
9.1 Introduction: Definition 44
9.2 Explanation 44
9.3 Key Points 47
10 Strategy Implementation 48
10.2 Contingency view 48
10.3 Managing change 49
10.4 Lewin’s (1951) Force Field analysis 50
References 51
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