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Strategic Management 7 Internal Analysis
agencies and software development organisations, and the desired culture in large organisations seeking total
quality management).
• People or support cultures, of two types. The first type is a constellation of stars, based on technical expertise
of individual employees -- architects’ and solicitors’ practices, IT and management consultants. The
organisation is what these few people possess as skills. Other types of organisation exist for the benefit of the
members rather than external stakeholders, and are based on friendship, belonging and consensus (e.g. some
social clubs, informal aspects of many organisations).
Clearly these need to match the external environment if at all possible.
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