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CarePoint Global Business Plan
4.2 Target Market Segment Strategy
We will not be successful waiting for the customer to come to us. Instead, we must focus
on the specific market segments whose needs match our offerings. Focusing on targeted
segments is the key to our future.
Therefore, our focus and marketing message will be the services offered. We will develop
our message, communicate it, and fulfill our commitment to excellence.
Marketing Plan
A full-time public relations coordinator will be a vital part of CarePoint Global management
team. She will be responsible for assuring customer satisfaction, generating public
awareness of the type of training and consultation offered: Publicity will be generated
through:
Internet website
E-Marketing
SEO & Search Engine Marketing
Free Seminars & Workshops
Direct mail
Print ads
Discount booklet
Digital Marketing
Social media
Membership in various organizations
Public Relations
Business-to-business personal contact
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