Page 29 - CAREPOINT GLOBAL BUSINESS PLAN

CarePoint Global Business Plan

6.1.2 Weaknesses

1. Not maximizing web-site resources
2. Lack of Promotion

3. Lack of cash / People resources
4. Others have been in similar business for year and quite strong.
5. Lack of Social Media Penetration
6. Price: Other similar companies push boxes and charge a lot less for less effective programs

7. Clients seem to be loc ked in with their suppliers for personal gain.
8. Brand Power: We can’t Catch the competitor's full-page advertising. We don’t have the brand name.
(Yet)

6.1.3 Opportunities

1. Training: The major companies and governmental entities don’t have inhouse training.
2. But as competition becomes fiercer, training is in great demand.
3. Service: As our target market needs more services and training, our competitors are
4. less likely than ever to provide it.

5. Potential services for the healthcare industry such as Asset management, Document
6. Management, Facilities Management, Preventative Maintenance.
7. Growth in the education system Capture New market share
8. New Market Segment

9. We are the less risky investment
10. We have the knowledge and expertise nobody has
11. Moving into new market segment that offers improved profits
12. Market vacated by an ineffective competitor

6.1.4 Threats

1. The downturn in the economy has impacted Training sales- It has not been good since April 2016.
2. Highly competitive Industry

3. Political Uncertainty
4. Training courses is highly imitable
5. ROI on Training is not a concrete analysis
6. Rapid change in technology and demand
7. The longer we wait, the more opportunities we lose.