Page 25 - CAREPOINT GLOBAL BUSINESS PLAN

CarePoint Global Business Plan

4.3 Service Business Analysis

In industries where the product purchased is very similar to products offered by the
competition (Training, Consultation), businesses have long recognized the importance of
finding economic tools to win and maintain customers. Where a business cannot offer a
price savings or some other clearly recognized advantage, customer training have proven
useful. Below is a list of situations in which an organisation might use our services:

Corporate Training: T o elevate employees to a new level of productivity.
Development Program: T o strenghen the skills that eac h employee needs to improve.
Coaching & Mentoring: In Management, Sales and Customer Retention
Marketing: Strategic Brand management, Customer Relationship management,
Competitor Analysis
People Management: HR, Performance, Talent aquisition, Employee Engagement
Consulting Services: Project such as Asset management, Fac ilities and
Preventative Maintenance.
Leadership: Situational Leadership & Motivation, Ethical Leadership, Transformational
leadership

4.3.1 Competition and Buying Patterns

Business decision makers and finance managers understand the concept and value of
service and support, and are much more likely to pay for it when the offering is clearly
stated.

There is no doubt that we compete more against the box pushers than against other
service providers. We need to effectively com pete against the idea that businesses should
buy Training and Consultation as plug-in appliances that don't need ongoing service,
support, and training.

Our research and experience has indicated that our target market segments think about
price, but would buy based on quality service if the offering were properly presented.
They think about price because that is what is traditionally presented to them first. We
have very good indications that many would rather pay 10-20% more for a relationship
with a long-term vendor providing back-up and quality service and support. They end up in
the box-pusher channels because they are not aware of the alternatives.

Availability is also very important. The business decision makers tend to want immediate,
local solutions to problems.

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