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ATTRACT


     ATTRACT



    ONLINE MARKETING

    Build Audience and Awareness
    on Social Media Channels
    Consistent visual branding across
    all our  social media channels.

    To strengthen our presence online,
    we are promoting our social links
    via email signatures, website and
    print media.
                                         These channels present opportunities to:
    We have created a centralised                                                                                        .
    communications function with one     • Capture and engage with high value candidates.
    main Facebook page.
                                         • Deliver a consistent message.
    ABBTF is currently utilising the
    following Marketing channels:        • Brand recognition across multiple platforms adds a sense of
    Websites (ABBTF, Become a               value and trust.
    Bricklayer and Jobs Board)
    Facebook, Twitter, Instagram,        • Provide more touch points and candidate data to collate and
    YouTube, Seek.                          cross reference, leading to better, predictive models and more
                                            efficient marketing.

                                         OFFLINE MARKETING
    Integrated Jobs Board Project
    Our new Jobs Board platform          Field Visits
    within the Become a Bricklayer       Nationally, one of our core functions is to strengthen relationships
    website helps us achieve our         and apprentice wellbeing. This is achieved through developing
    number one purpose which is          partnerships with key stakeholders through on-site visits, promoting
    filling vacancies and attracting new   our programs and services.
    apprentices.
                                         Job Active Providers and Secondary School Career Advisors
                                         Exceptional outcomes from building relationships with Job Actives
                                         and Career Advisors to educate them on the services and
                                         employment opportunities we can offer their jobseekers and school
                                         leavers. These relationships have increased the quantity and quality
                                         of our candidate pool.

                                         Expos and Events
                                         Our Field staff promote our services by attending expos, targeted to
                                         areas where we have most vacancies. This gives us exposure and
                                         also builds brand awareness.


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