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ATTRACT
ATTRACT
ONLINE MARKETING
Build Audience and Awareness
on Social Media Channels
Consistent visual branding across
all our social media channels.
To strengthen our presence online,
we are promoting our social links
via email signatures, website and
print media.
These channels present opportunities to:
We have created a centralised .
communications function with one • Capture and engage with high value candidates.
main Facebook page.
• Deliver a consistent message.
ABBTF is currently utilising the
following Marketing channels: • Brand recognition across multiple platforms adds a sense of
Websites (ABBTF, Become a value and trust.
Bricklayer and Jobs Board)
Facebook, Twitter, Instagram, • Provide more touch points and candidate data to collate and
YouTube, Seek. cross reference, leading to better, predictive models and more
efficient marketing.
OFFLINE MARKETING
Integrated Jobs Board Project
Our new Jobs Board platform Field Visits
within the Become a Bricklayer Nationally, one of our core functions is to strengthen relationships
website helps us achieve our and apprentice wellbeing. This is achieved through developing
number one purpose which is partnerships with key stakeholders through on-site visits, promoting
filling vacancies and attracting new our programs and services.
apprentices.
Job Active Providers and Secondary School Career Advisors
Exceptional outcomes from building relationships with Job Actives
and Career Advisors to educate them on the services and
employment opportunities we can offer their jobseekers and school
leavers. These relationships have increased the quantity and quality
of our candidate pool.
Expos and Events
Our Field staff promote our services by attending expos, targeted to
areas where we have most vacancies. This gives us exposure and
also builds brand awareness.
Annual Report 2017-2018 10
