Page 17 - RBIDZ

TAKING THE BRAND

TO ESIKHALENI

What we are and what we do was the centre of
the campaigning, as the aim was to enhance the
Richards Bay Industrial Development Zone brand
and inform the young and old about the engine for
economic transformation in Richards Bay.”

It was all about the Richards Bay Industrial Development Zone brand
as its personnel partook on a dynamic Roadshow at Esikhaleni
Intersection. What we are and what we do was the centre of the
campaigning, as the aim was to enhance the Richards Bay Industrial
Development Zone brand and inform the young and old about the
engine for economic transformation in Richards Bay.

Roadshows, in a nutshell, are the ultimate field event; the purpose of
them is to take the company’s message and brand on the road.
Roadshows are a great way to spread the word in an in-person,
interactive format and reach those you may not have been able to
reach otherwise.

The outcome was positive with streets abuzz, and the public inquisitive,
wanting to be well-versed about the mandate and opportunities
available, in line with community development and job creation.

GATEWAY TO WORLD MARKETS 15