Page 41 - GivingPoint Draft Test

GivingPoint Project Report
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This formatting would retain the attention of the user for a longer period of time than that of open-ended questions. “Survey respondents find closed-ended questions easier to answer and often skip open-ended questions or supply only minimal responses. Too many open-ended questions increases the likelihood that participants will abandon the survey before it’s complete” (Principles of Marketing). One or two optional open-ended questions can be included but not mandatory. Users are more likely to respond to an array of choices rather than putting individual input for each one. The survey should also not be too long with regards to length and amount of time it takes to complete. “The longer the questionnaire the less likely people are to take the time to answer all the questions. Most marketing researchers concur that if a questionnaire takes longer than 15 minutes to answer, odds are good that people won’t get through it” (Principles of Marketing). This survey would also give data towards what the website is doing successfully and what may need improvement. The website
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