Page 40 - GivingPoint Draft Test

GivingPoint Project Report
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On Instagram they captioned the image with a story about one of the largest wildfires in California where this family was fortunate enough that their house did not completely burn down as opposed to their neighbors. It is a story filled with heroism and empathy. When they posted this same image on their Facebook account however, they posted it stating “Support the American Red Cross while you shop! Now through March 31, Amazon is tripling the donation rate on your first Amazon Smile purchase. Get started by going to smile.amazon.com/ch/53- 0196605 and designating the Red Cross as your preferred charity” (American Red Cross Facebook). In their Facebook account, the image is provided with a link and the major gist of their post is to help in accumulating donations to the non-profit organization. It was straight to the point and informational with regards to how people can help and donate. The methodology with their different strategies relies on the specified target market. Facebook has an older demographic therefore a different approach must be taken. Giving Point is informational on their Facebook account and even provides a video at the top of their page in order to hold viewer attention, however, in order to promote their program more, they should be specifically targeting the older demographic since that is the larger market presence on this platform.
Survey
Given that Giving Point also has an online website, promotions and surveys can be introduced to the website as well. The survey can consist of questions regarding the overall customer satisfaction with the current website. This “survey [can come down] at little or no out-of-pocket cost using freely available online survey tools (such as Survey Monkey or Wufoo)” (Principles of Marketing). The survey can consist of an interval scale, designed formatting, examples include:
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