Page 38 - GivingPoint Draft Test

older age bracket. Within a given platform, the organization must “reach out to those on social media to build relationships with not only customers but other [organizations] as well” (York). Promoting via social media must be planned and performed with the targeted audience in mind.
GivingPoint Project Report
•••
=LIFT Campaign Proposal
Event Name: =LIFT Social 2016
Event Date: September 20-22, 2016 Social Media Plan by Audrey Klackner Event Hashtag: #LIFTSocial
Purpose and Goals of the Campaign:
The main purpose of this campaign is to increase ticket sales of the =LIFT 2016 event. This social media campaign plan will allow us to reach our target audience, social media marketers and managers, and increase our sales. We also want to continue efforts post event to start gearing up for the year after.
• Drive ticket sales, increase sales from previous year of about 350 to 500+
• Reach target audience and expand awareness of event
• Drive engagement with event speakers Timeline:
• Pre-Event Social (June-September 19)
• During Event Social (September 20-22)
• Post Event Social (September 23-TBD)
Pre-Event Planning and Social:
• Gather information and bios on event speakers
• Create visual elements to be used across all channels
• Design social editorial calendars
• Create SnapChat geofilter for event and
get it approved
• Halfway through the pre-event phase
check data analytics and adjust plan accordingly
This means active
participation in social
events with candid images
of these events and
captioning underneath
these images. Essentially
the images speak for
themselves and the
captions just go more in
depth. A non-profit
organization with a decent
following on Instagram is
the American Red Cross
who has 104k followers in
total. Their page mostly
consists of images
pertaining people—either
those they have helped or
those who are volunteering.
If there are quotes then the
quotes should not steal
from the image and each should have their own autonomy. There should be a sense of reliability and compassion with the cause at hand. Instagram is a place where platforms need to be more human, therefore, organizations should
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