Page 39 - GivingPoint Draft Test

GivingPoint Project Report
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emulate everyday life. For example, the organization has to give a snapshot of what they were doing that day. This snapshot has to be aesthetically pleasing and, in a non-profit case, should elicit feelings and empathy towards the cause. Images can include the children being taught and working candidly in the school setting or even the employees hard at work in the everyday life of the organization. It’s like fostering a relationship with the viewers who get a glimpse into their reality. Tagging these images with popular/well-known tags is also essential in order to be found on Instagram with more ease. It would include this organization in these tags when people search for them. In order to promote via Instagram, there should be a sense of relatedness and beauty with the images being posted.
Facebook has an age demographic consisting of about 58.3 million being between the ages of 25-34, 42.4 million being between the ages of 35-44, and 35.4 million being between the ages of 45-54 (Statista). This social media platform being the largest to pertain to the older age groups. As opposed to other social media outlets that were previously stated, Facebook has a larger portion of the older generation. This meaning that more adults use this platform as opposed to the others. When using Facebook, in comparison to Twitter and Instagram, the tone should be more informational. This platform can be used to gain the attention of possible donors or parents of the alumni being targeted. For example, the American Red Cross used the same image on both their Facebook page and their Instagram.
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