Page 42 - GivingPoint Draft Test

GivingPoint Project Report
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must appeal to the targeted audience as much as possible. In general, surveys are cost-efficient, flexible, and provides a higher likelihood for individuals to respond; as opposed to that of in-person questionnaires, mail-in surveys, and/or contact through telephone.
Marketing Research Contact Methods: Pros and Cons
Contact Method Advantages Disadvantages
Telephone
- Good control over who participates
- Quick, timely data collection
- Moderately expensive
Fewer people answer phones, leading to low response rates
- Interviewer quality may affect research results
- Questionnaire length limitations
- Little control over who participates Mail - Inexpensive - Data collect takes longer
- Low response rates
In-person
- Great control over who participates
- Quick, timely data collection
- Fairly good response rates
- Great for capturing in-depth detail and/or feedback
- Very expensive
- Interviewer quality may affect research results
- Questionnaire length limitations
- Inexpensive
- Quick, timely data collection Online - Low cost to continue data
collection until desired response rates are achieved
- Little control over who participates
- Greater possibility for self-selection bias - Misses people who aren’t online
With regards to further promotion or even application incentives, T-shirts can either be sold separately from the application process of Giving Point or as a type of award for completing the application process. T-shirts would promote Giving Point physically and via word-of-mouth. An event that would correlate with T-shirt sales would be T-Shirt fundraising events which includes the sale of T- shirts and the promotion of T-shirts through colleges. This process would count as an event if the non-profit organization were to collaborate with the art department of a university. For example, the art department at Georgia State University hosts a senior project where the students set up in teams and must create a logo for a specific organization. After the various logos and slogans are
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