Page 120 - International Marketing

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122 International Marketing BRILLIANT'S

differences existing across the societies. Social response to any product
has roots in the cultural background of that region. Different social re-
sponses to products can be found in different societies existing in the
same country.
Despite growing similarities in the tastes and consumption patterns
of various consumer across the globe, there still exist significant differ-
ences in the behavior pattern of consumers belonging to different parts of
the world.
Below table lists the level of acceptability of various products in differ-
ent countries.
Product Saudi Arabia Singapore Malaysia USA India
Cigarettes for Hostile No Moderate Yes Strong No Aggressive Yes Strong No
Women
Beer and Moderate Strong Moderate Aggressive Moderate
Wine Yes Yes Yes Yes Yes
Two wheeler Hostile No Strong Yes Moderate Strong Moderate
for Women No Yes Yes
Jeans for Hostile No Strong Yes Strong Aggressive Moderate
Women No Yes Yes
Beef Burger Strong Yes Moderate Strong Yes Aggressive Hostile
Yes Yes No
International Marketing Research Process

The process of international marketing research comprise the follow-
ing steps:

Definition of Objectives

Determining Information Requirements

Selection of Methodologies

Collection of Data

Tabulation, Analysis & Interpretation

Report Preparation