Page 115 - International Marketing

NPP

The role of research in any decision making process needs no
emphasis. Marketing research is a management tool. To deal with
overseas customers, it is crucial to be considered.

Managing International

Market

International Marketing Research, Organisational Structures in For-
eign Market, Managing International Marketing Communication and
its Sales Force.

INTERNATIONAL MARKETING RESEARCH
Q.17. Discuss any five major problems of International Marketing
Research. [MBA 2012]
OR
Write a short notes on: Internatioal Marketing Research.
[MBA (FT) 2009]
OR
Define International Marketing research as marketing
intelligence. Discuss problems regarding collection, analysis,
techniques and interpretation of data from foreign market,
keeping in mind International Marketing Research for “Indian
Herbal Products Market Potential in European countries.”
[MBA (FT) 2004, 2007]
OR
Discuss the main features of marketing research with respect
to international marketing. [MBA (FT) 2006]
OR
How you would conduct International Marketing research
process for “Indian Ayurvedic/Herbal products” market
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