Page 114 - International Marketing
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Objectives of International Marketing Communication (IMC)
1. Introduction of new products:
2. Inducing potential customes to buy:
3. Reminding users:
4. To create brand image:
5. To intimate customers about new uses of a product:
6. To highlight brand character:
7. Dealer support in local markets in different countries:
8. Increasing retail trade through special promotional offers:
9. To introduce a brand in foreign markets:
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