Page 159 - International Marketing

NPP

BRILLIANT'S Overseas Market 161

There are 4P’s of marketing mix, viz., product, price, place and
promotion. These all are important to be considered in
international marketing also.

Overseas Market

Overseas Market- Product Strategy, International Product Life Cycle,
Pricing Decisions, Distribution Channel Decisions and Promoting
Products for Exports including Fairs and Exhibitions.

PRODUCT

Q.23. Define Product and disucss the various characteristics of
product.
OR
Discuss the various stages in the new development of the
product.
OR
Discuss the various aspects of international product planning.
Introduction
One of the fundamental decisions for successful international
marketing relates to product policy and planning. Product decisions
probably are the most crucial as the product is the very epitome of
marketing planning. Errors in the product decisions can include the
imposition of a global standardized product where it is inapplicable and
the attempt to sell products into a country without cognizance of cultural
adaptation needs. An international marketer has the option of exporting
the home market product to foreign markets adapting of the home market
[161]