Page 156 - International Marketing
P. 156
NPP
(ii) (iiii)
Distribution Channel Decisions:
Functions of Distribution Channels:
(i) (ii) (iii)
(iv) (v)
(vi) (vii) (viii) (ix)
(x)
International Distribution Channels and It''s Types
1. Indirect Distribution Channel:
Forms of Indirect Distribution Channel
(A) Agents:
(EMC) (MEA)
(ATC)
(B) Merchant Middlemen:
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