Page 154 - International Marketing
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NPP













                                  Standardization Versus Adoptation:




                                  Factors Encouraging Standardization:




                                  Factors Encouraging Adoptation:



                                  International Product Life Cycle (IPLC): IPLC


                                              IPLC


















                                  Pricing Decisions
                                  Pricing:




                                  Factors Affecting Pricing Decisions:







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