Page 279 - International Marketing

NPP

SWOT
SWOT
TOWS

Internal Internal
Strengths Weaknesses
External S-O W-O
Opportunities Strategies Strategies
External S-T W-T
Threats Strategies Strategies

(SO)
(WO)
(ST)
(WT)

1. SO Strategies

Use a firm’s
internal strengths
to take advantage
SO of external
Strategies opportunities

2. WO Strategies

WO
Strategies

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