Page 282 - International Marketing

NPP

FORMAT FOR CASE STUDY /

Required Section Guidelines

I. Introduction  Determine a thesis

 Principal outcome of the analysis

 Clearly stated in first few paragraphs

 Identifies the central problem and
concern persons.

II. Background  Background Information

 Establish study problem

 Diagnosis of the problem

 Focusing on the most important is
sues.

III. Key Problems  State the problems facing the key
Statement of the person
Problem

 Identify the symptoms and the root
causes of the problem

 Differentiate short term and long term
problems.

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