Page 283 - International Marketing

NPP

 Differentiate between important and
urgent issues.

IV. SWOT Analysis  Analysis of Business both internal
and external

 Internal environment ⇒ Strengths (S)
or Weakness (w)
(S)
(W)
 External environment ⇒ opportunities
(O) or Threats (T)

(O)
(T)
 Four Strategies⇒ So/strength-
opportunities), ST (Strength-Threat)
and WT (Weakness-Threat),
WO (Weak ness-Opportunity)
SO
ST WT
WO

V. Alternative Solution  Take into account all the factors re
lated to business

 Include atleast two or three alterna
tive solutions.

 Realistic alternative solution.

 Should be mutually exclusive.

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