Page 292 - International Marketing

Solved Question Papers

2011
Section-A
1. How International Marketing is different from Domestic Marketing?
Explain. [See Q.4]
2. Write a detailed note on: (any one)
(i) Any three foreign trade theories [See Q.7]
(ii) India’s current export-import policy. [See Q.10]
(iii) An overview of institutional framework setup for export promotion-
role of Government Agencies. [See Q.12]
3. Define “International Marketing Communication”? Discuss any five
major issues (with related precautions) involved in International Mar-
keting Communication? [See Q.21]
4. Which factors affect the “pricing policy decisions” in overseas mar-
ket? Prepare a list of these factors and describe any five factors?
Why “Dumping” pricing strategy is discarded by domestic
marketers? NPP [See Q.26 & 30]
5. “International Product Life Cycle (I.P.L.C.) of a product differs from
country to country.” Explain in brief. Discuss various phase of I.P.L.C.?
Provide diagram. [See Q.25]
6. Write an essay on: (any one)
(i) Export Credit Guarantee Corporation: Its functioning and critical
evaluation. [See Q.37]
(ii) W.T.O.: contribution, structure and working. [See Q.38]
(iii) Role of letter of credit in Export-Import transactions with its work-
ing mechanism and types. [See Q.36]

Section-B
7. Analyze the case and answer the following questions given at the
end:

“TRI-STAR INTERNATIONAL VENTURES INTO U.S. MARKET
Tri Star International (TSI), a public limited company was established
in 1975, as a strategic business unit of Star Group at Kota. Most of
Tri Star executives had either worked abroad or had experience in the
exports industry. Kota was an ideal location for a leather plant. Since
Rajasthan boasts of having the highest cattle population in the coun-
try. Along with this, the Rajasthan Government had offered several
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