Page 297 - International Marketing

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BRILLIANT’S Solved Questions Papers 299

3. Prepare a list of any seven important export documents. Explain briefly
any three export documents role including the “Letter of Credit” mecha-
nism. [See Q.14]
4. Explain the features of current export-import policy of India. [See Q.10]
5. Discuss briefly the following stages involved in International Product
Life Cycle framework for the initating country:
(i) Local Innovation
(ii) Overseas innovation
(iii) Maturity
(iv) Worlwide imitation
(v) Reversal
Also provide suitable diagram of above stated concept. [See Q.25]
6. Which factors affect organizational structure designing in foreign
market? Explain any five factors. [See Q.19]
7. Write a note on “Promotion of products with the help of Trade Fairs
and exhibitions in overseas market”. [See Q.35]
8. Narrate several steps involved in processing of an export order proce-
dure. [See Q.16]
9. Write an essay on functioning of “UNCTAD”. [The UN Conference on
Trade and Development.] [See Q.39]
10. Case Study:
Read the following situation carefully and answer the following ques-
tions:
Jeans is a fabric which has been accepted in the Indian market and
Global market, due to its appeal, comfort, functional and symbolic
values, though initially jeans were treated as a symbol of westerniza-
tion preferred in urban markets. There are a number of foreign brands
having a strong equity in the market, especially in less developing
and developing country market,especially in less developing and de-
veloping country markets/cities/towns having aspirational and youth
appeal approach. Several brands have entered in the asian countries
markets with global acceptable approach and facing 4 p’s relating
problems.
Question:
Considering the above situation comment and analyse the case from
International product perspective and provide a few useful sugges-
tions.