Page 298 - International Marketing

NPP

300 International Marketing BRILLIANT’S

2013

1. Discuss the theory of comparative cost (Advantage) of foreign trade?
Also discuss the theory of Research and Development with interna-
tional product life cycle orientation approach. [See Q. 7]
2. Which factors affect International Distribution channels selection
decisions? Explain these factors. [See Q. 33]
3. Write a note on International Marketing Sales Force Management.
Which abilities must be searched carefully while selecting overseas
sales force? [See Q. 22]
4. Write a detailed note on "Export Houses and their categories".
[See Q. 13]
5. Discuss various factors which play important role in analysing
International Marketing Environment. [See Q. 9]
6. Write a comprehensive note on "Export Credit Guarantee Corporation"
and its policies. [See Q. 37]
7. Explain the difference between "International Marketing" and
"Domestic Marketing". [See Q. 4]
8. Write an essay on "World Trade Organization (W.T.O.)".[See Q. 38]
9. Discuss the current Export Import Policy (2009-14) including the
modifications as declared in April 2013's annual supplementary policy.
[See Q. 10]
Ans.[See Q. 10]
Modifications As Declared in April 2013’s Annual Supplementary
Policy
1. Measures to revive investor’s interest in SEZs
(a) For reviving the investor’s interest in SEZs and to boost exports, a
package of measures has been formulated. This package includes
following features:
The minimum land area requirement is reduced to half due to acute
difficulties in aggregating large tracts of uncultivable land for setting
up SEZs, while vacancy and contiguity are ensured. This is appli-
cable for multi-product SEZ from 1000 hectares to 500 hectares and
for sector-specific SEZ from existing 100 hectares to 50 hectares.
For providing a greater flexibility while utilizing land tracts of 50-450
hectares, a Graded Scale for Minimum Land Criteria is introduced