Page 51 - International Marketing

NPP

A firm can only be successful in the international market if it
adapts according to the environment. As environment is affecting
a firm vitally, it is very crucial to consider it.

International Marketing

Environment

Analysis of International Marketing Environment. India's Current
Export Import Policy, Recent Trends in India's Foreign Trade, Institu-
tional set-up for Export Promotion, Export Houses, Export Documen-
tation and Procedure.

ANALYSIS OF INTERNATIONAL MARKETING
ENVIRONMENT
Q.9. Define International Marketing Environment. Point out the
various environmental factors which affect overseas market
entry decisions. [MBA (FT) 2009]
OR
Define International Marketing Environment. Point out vari-
ous environmental variables which affect overseas market
entry decisions. Given the socio-culture environment of Saudi

[53]