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                  BRILLIANT’S          Conceptual Framework of Finance Functions                     33


                      2. Provide Investment Instruments: Money    2. B§doñQ>_|Q  B§ñQ¯>_|Q>²g àXmZ H$aVo h¢… _Zr VWm
                  and  capital  markets  provide  investment  H¡${nQ>b  _mH}$Q²>g H$m°ÝQ´oŠMwAb goqd½g VWm  H$bopŠQ>d
                  instruments  appropriate  for  contractual  B§doñQ>_|Q> B§ñQ>rQ²>`ye§g Ho$ {bE Cn`wŠV B§doñQ>_§oQ> B§ñQ¯>_|Q>g
                  savings and collective investment institutions,
                  whose  services  provided  to  the  public  are  àXmZ H$aVo h¢ {OZH$s OZVm Ho$ {bE godmAm| _| gwYma
                  thereby improved.                           hþAm h¡&
                      3. Financial Services: The key objective of  3. \$m`Z|{e`b g{d©gog… \$m`Z|{e`b {gñQ>_ H$m
                  the financial system is the provision of financial  _w»` CÔoí` Cg _yë` na \$m`Z|{e`b g{d©goO H$m àmdYmZ
                  services  at prices  that  reflect  their cost.  The  h¡ Omo CZH$s bmJV àX{e©V H$aVo h¢& \$m`Z|{e`b {gñQ>_
                  financial  system  can  also  be  used  in
                  moderation for other objectives. Multiple and  AÝ` CÔoí`m§o Ho$ {bE _m°S>aoeZ _| ^r Cn`moJ {H$`m Om
                  often conflicting objectives have impaired the  gH$Vm h¡& _ëQ>rnb VWm A{YH$m§eV… {ddm{XV CÔoí`m| Zo
                  financial systems in India.                 ^maV _| \$m`Z|{e`b {gñQ>åg H$mo {~Jm‹S>m h¡&
                      4.  Provide  Maximum Financial  Conve-      4. A{YH$V_ \$m`Z|{e`b gw{dYm àXmZ H$aZm…
                  nience:  The  major  function  of  financial  \$m`Z|{e`b B§ñQ>rQ²>`ye§g H$m à_wI H$m`©, Mmho Aënmd{Y
                  institutions, whether short term or long term,
                                                              `m XrKm©d{Y hmo, OZVm H$mo A{YH$V_ \$m`Z|{e`b gw{dYm
                  is to provide maximum financial convenience
                  to the public.                              àXmZ H$aZm h¡&
                      5.  Encourage  savings:  Financial  assets  5. ~MV H$mo àmoËgmhZ XoVm h¡… AmH$f©H$ `rëS>,
                  with attractive yield, liquidity and risk charac-  {bpŠd{S>Q>r VWm Omo{I_ JwUm| Ho$ gmW \$m`Z|{e`b AgoQ²>g
                  teristics encourage savings in financial form.  \$m`Z|{e`b ê$n _| ~MV H$mo àmoËgmhZ XoVo h¢&
                      6.  Strong  Link:  The  Indian  financial   6. gwÑ‹T> g§nH©$… B§{S>`Z \$m`Z|{e`b {gñQ>_ Zo EH$
                  system has established a strong link between  A{ÛVr` H$m`©àUmbr ~ZmH$a ~MV VWm {Zdoe Ho$ ~rM EH$
                  savings and investments by creating a unique  gwÑ‹T> g§nH©$ ñWm{nV {H$`m h¡ {OgHo$ Ûmam {d{dY Am{W©H$
                  mechanism through which varied economic
                  activities are created, sustained and developed.  J{V{d{Y`m| H$m {Z_m©U, g_W©Z VWm {dH$mg {H$`m J`m h¡&
                                                                                                     

                      FUNCTIONS AND DECISIONS OF FINANCIAL MANAGER IN MODERN AGE
                                    AmYw{ZH$ `wJ _| \$m`Z|{e`b _¡ZoOa Ho$ H$m`© VWm {ZU©`

                    Q.3. Explain functions of financial management.
                         \$m`Z|{e`b _¡ZoO_|Q> Ho$ H$m`© g_PmB`o&
                                                           OR
                         "The role of Finance Manager has changed in the light of modern business environment."
                         Elaborate.
                         "'\$m`Z|g _¡ZoOa H$s ^y{_H$m AmYw{ZH$ ì`mnma dmVmdaU Ho$ g§X^© _| ~Xb J`r h¡&"' dU©Z H$s{OE&
                                                           OR
                         What financial decisions are taken by the financial manager?
                         \$m`Z|{e`b _¡ZoOa Ûmam H$m¡Z go \$m`Z|g {S>[gO§g {b`o OmVo h¢?
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