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                  BRILLIANT’S          Conceptual Framework of Finance Functions                     37


                  of the  firm. In  order to  perform the  finance  H$m`m] H$mo R>rH$ T>§J go {Zînm{XV H$aZo Ho$ {b`o \$m`ZoÝg
                  functions effectively, the financial manager is  _¡ZoOa H$mo ê$Q>rZ H$m`m] H$mo ^r nyam H$aZm hmoVm h¡Ÿ&
                  required to perform the routine functions.

                  Other Functions of Finance Manager          \$m`Z|g _¡ZoOa Ho$ AÝ` \§$ŠeÝg
                      The  finance  manager  occupies  a  key     \$m`Z|g _¡ZoOa _m°S>Z© BÝQ>aàmBO _| EH$ à_wI ñWmZ
                  position in the modern enterprise. Primarily,  aIVm h¡& àmW{_H$ ê$n go, dh \$ÊS²>g H$s ì`dñWm VWm
                  he is responsible for procurement of funds as  gmW hr CgHo$ à^mdr Cn`moJ Ho$ {bE CÎmaXm`r hmoVm h¡&
                  well  as  its  effective  utilization.  Thus,  all  AV… \$ÊS> Ho$ _¡ZoO_|Q> go gå~pÝYV {S>grOÝg \$m`Z|{e`b
                  decisions involving management of funds come  _¡ZoOa Ho$ A{YH$ma joÌ _| AmVo h¢& Cggo \$ÊS²>g H$mo Bg
                  under the purview of the finance manager. He  àH$ma _¡ZoO H$aZo H$s Anojm H$s OmVr h¡ Vm{H$ CZH$m
                  is required to manage funds in such a way so
                  as to make their optimum utilization and to  Am°pßQ>__ `y{Q>bmBOoeZ hmo gHo$ VWm `h gw{ZpíMV {H$`m
                  ensure that their procurement is in a manner  Om gHo$ {H$ CZH$s ì`dñWm Bg àH$ma hþB© h¡ Vm{H$ Xr JB©
                  so that the risk, cost and control considerations  {gMwEeZ _| [añH$, H$m°ñQ> VWm H§$Q´>mob àm°nbu ~¡boÝg hmo
                  are properly balanced under a given situation.  gH|$&
                   Starting out with too little money is one of  ~hþV H$_ YZam{e Ho$ gmW ewéAmV H$aZm Ag\$bVm
                   the causes for failure. An old accounting   H$m EH$ H$maU hmoVm h¡& EH$ nwamZr AH$mC§qQ>J H$hmdV
                   axiom says that everything will take twice  Ho$ AZwgma {H$gr ^r H$m`© H$mo H$aZo _| {OVZr H$m°ñQ>
                   as long and cost twice as much as you expect.  Am¡a g_` Amn gmoMVo hmo Cggo XþJwZr H$m°ñQ> Am¡a
                   Though it may be an exaggeration, but the   g_` bJVm h¡& `Ú{n A{Ve`mopŠV hmo gH$Vr h¡ na§Vw
                   new  business  owners  are  generally  too  Z`o {~OZog AmoZg© Bg ~mao _| ~hþV OëXr AmemdmXr
                   optimistic about how soon they will begin
                   to fill their cash pipeline and how fast the  hmoVo h¢ {H$ do {H$VZr OëXr AnZr H¡$e {~OZog _|
                   money will flow. So if the business is under-  bJmE§ VWm {H$VZr OëXr _Zr âbmo H$aoJr& AV… `{X
                   funded, it won’t have a cushion to tide over  {~OZog _| \$ÊS> H$s H$_r h¡, V~ `h ewéAmVr H$_Omoa
                   in the event of slow initial sales.         goëg _| Hw$N> Img ghm`Vm Zht H$a nm`oJm&

                      The other important functions of a finance  \$m`Z|g _¡ZoOa Ho$ AÝ` \§$ŠeÝg {ZåZ{b{IV {~ÝXþAm|
                  manager  are  summarized  in  the  following  na g§jo{nV {H$E JE h¢…
                  points:
                      1.  Evaluation  of  financial                          1.  \$m`Z|{e`b  na\$m°_]g  H$m
                                                   Other Functions of
                  performance:  The  financial                           Bd¡ë`yEeZ…  \$m`Z|{e`b  _¡ZoOa  H$mo
                                                   Finance Manager
                  manager  should  constantly                            Am°J}ZmBOoeZ H$s {d{^Þ  `y{ZQ²>g H$s
                                                 1. Evaluation  of  finan-
                  review the financial performance                       \$m`Z|{e`b nmo{OeZ H$m bJmVma [aì`y
                                                    cial performance
                  of the various units of the organi-
                                                 2. Supply of funds to all  H$aVo ahZm Mm{hE& `h _¡ZoO_|Q> H$mo `h
                  zation. It helps the management
                                                    sections  of  the  orga-  {ZYm©[aV H$aZo _| ghm`Vm H$aVr h¡ {H$
                  in assessing how the funds have   nization
                  been utilized in various depart-  3. Liaison with financial  \$ÊS²>g {d{^Þ {S>nmQ>©_oÝQ²>g _| {H$g àH$ma
                  ments and what can be done to     institutions         `y{Q>bmBO hþAm h¡ VWm Bgo gwYmaZo Ho$
                  improve it. The ROI is an impor-  4. Interpretation   of  {bE  Š`m  {H$`m  Om  gH$Vm  h¡&  ROI
                  tant  indicator  for  evaluation  of  financial data   \$m`Z|{e`b na\$m°_]g Ho$ Bd¡ë`yEeZ H$m
                  financial performance.         5. Legal obligations    _hÎdnyU© B§{S>Ho$Q>a h¡&
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