Page 7 - LittleBookofPositioning_KB_DIGI
P. 7
Positioning
powers
profits “Sheer driving pleasure” “There is no substitute”
The perfect
Quality engineering
sports car
& performance
A brief introduction.
Here are just some
examples of the world’s
most famous and successful Pursuit Organising the world’s
brands. They all have of excellence information
one thing in common – “Strive for perfection” “Do the right thing”
a well-defined position.
These leading brands all
occupy a unique position
within their market that
captures the imagination
of their target audience, and
projects a value they can The vital The most creative
identify with immediately. ingredient entertainment experiences
“Intel inside” “The happiest place
on Earth”
7
