Page 48 - Waterways_Feb_2019

“I wanted to present news in a way that’s attractive
and not alienating,” she explains, “and then supply the
sources so someone’s never wondering, Where did she get
that information? I’m transparent about it.” Lee notes that
SmartHER News seeks to represent both sides of a debate
while remaining professional, respectful and conscious of
the tone. “Whatever you feel about an issue or speaker is
up to you,” she says. “I respect your opinion enough not to
try to tell you how to feel about it.”
The site’s content covers a variety of topics, not just pol-
itics and current events. “It offers high-variety, high-quality
morsels of information you can read through quickly.”
SmartHER News may be inspired by and seeks to serve
today’s woman, but Lee has discovered the website has
universal appeal. “I’ve found that when you build some-
thing for women, men really like it, too, and SmartHER
News has that.”

News Gets SmartHER

News Site Offers Just the Facts Lee, who moved from New York to Austin not long after
her 2011 wedding in Wimberley, receives emails daily from
Information about current events is available practically readers explaining how SmartHER News makes them feel
anywhere anytime. Unfortunately, along with it is a glut of better equipped to discuss current events and politics.
opinion and even outright disinformation. Sorting out which “That’s all I ever wanted,” she says, “because if women
is which can be tough, more so when the news consumer are the most important consumer for a household and if
hasn’t much time. This is especially true for women juggling we value them the way we say we value them, then they
the demands of a career, family and household. should feel valued.” —Jamie Twitchel
Jenna Lee, a journalist and former Fox News Channel
anchor, understands this dilemma. “Consuming the news Get up to date on current events at smarthernews.com.
is difficult because it’s hard to get the facts and learn the
truth,” she shares. “I dreamt about starting a news platform
to better serve women because the American woman’s life
has changed so dramatically in the past 50 years, but the
way we deliver news to her hasn’t.”
Thus she founded SmartHER News. The news website
aims to meet the needs of the modern woman and the
public at large. Instead of traditional articles, visitors view PHOTOGRAPHY COURTESY OF JENNA LEE
Instagram-inspired notecards that contain bulleted key
facts about an event or topic. Some cards have quotes
from government officials, spokespeople or other sources
given with the appropriate context.

46 WATERWAYS | February 2019