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GuideStar database. Users can donate in their own names
or in honor of someone, often in lieu of a gift. If the donation
honors someone, inLieu informs that person but doesn’t dis-
close the amount.
Not only does it make charitable giving easier, the app
also aims to foster community. A user can announce a do-
nation in the in-app live feed to inspire others. To further
increase giving power, users can invite others to use the
app to donate to designated organizations. For example, if
someone celebrating a birthday prefers friends and family
donate to a specific charity instead of buying gifts, that
person can send a donation invitation using inLieu.
Throughout its development Terry was adamant her
app provide a frictionless experience. “I want people to
have control over their donating environment,” she explains.
“I want people to give to whichever nonprofit they want—
anytime, anywhere.”
The app is making a real impact. From March to December
2018, inLieu enabled some 600 nonprofits to receive more
than $120,000. Terry notes most of that money was donated

Phil-app-thropy

P. Terry’s cofounder makes charitable giving easier

Kathy Terry is a giver. by users giving on others’ behalf. “It’s money that would’ve
She frequently volunteers with Little Helping Hands, been spent on a material gift or not at all.”
SAFE Alliance’s Strong Start program and other organiza- Says Terry, “I want us to be a culture of givers that
tions. Each quarter she and husband Patrick donate one realizes the impact we could have if we turn material gifts
Saturday’s profits from all 15 of their P. Terry’s Burger Stand into social impact.” —Jamie Twitchel
locations to an Austin-area nonprofit. This philanthropy
passion she developed while globetrotting in her 20s and The inLieu app is available in the iTunes App Store and on
30s and witnessing so many in need but also so many Google Play. Learn more at inlieu.com.
readily offering compassion.
“I was taken in by countless families who gave me so
much when they had nothing,” Terry recalls. As a result her
values and priorities shifted. “I started thinking differently
about the way I wanted to give and show support.”
During this time she conceived the idea for a mobile app
to make donating to charities easier. However, Terry didn’t
start developing her inLieu app in earnest until she found
herself repeatedly wondering what to give friends who
wanted for nothing. COURTESY OF INLIEU LLC
Launched in March 2018, inLieu allows users to quickly
donate money to any of the 2.7 million nonprofits in the

44 WATERWAYS | February 2019