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CONTENTS

Introduction

- Sales Dharma of a Mortgage Professional of PCHF 04
- The magic of “First Time Right” 06

Part 1: Products

01. Products at a Glance - Amount / FOIR / Tenure 07
02. Products at a Glance - LTV 08
03. Deviation GRID 09
04. Income Eligibility Norms - Salaried 13
05. Stages of Product offering to SENP 14
06. Income Eligibility Norms - SENP - CP 15
07. Income Eligibility Norms - SENP - GP 16
08. Income Eligibility Norms - SENP - Ind. Margin 17
09. Income Eligibility Norms - SEP - GPR 18
10. Income Eligibility Norms - Self Employed Cust. (RTR) 19
11. Income Eligibility Norms - Self Employed Cust.(Low LTV) 20
12. Income Eligibility Norms - Self Employed Cust.(Banking) 21
13. Liquid Income Program (LIP) 22
14. Lease Rental Discounting (LRD) 23
15. PCHF Super Loan 25
16. Special Developer Schemes 26
17. PRADHAN MANTRI AWAS YOJANA (PMAY) -
KEY HIGHLIGHTS 29
18. HDFC Life Group Credit Insurance 30
18.1 FAQ’s 32
19. HDFC ERGO - Long Term Fire Insurance 35
19.1 FAQ’s 36

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