Page 44 - ebook - Servi

Confidential

Milestones - US

June 2018 – US market

• Initial piloting for each part of our system and starting market penetra-
tion following a successful pilot period of the full product, following to
achieving significant revenue stream in Israel.

•
• Penetration strategy to the US differs from Israel for several reasons:
• A. Full product - Activities begin with the full version of our product,

following a successful beta in Israel with a full version of our product.
• B. Market - the hotel industry in the US is considered one of the big-

gest. In Israel this market is considered relatively small. On the other
hand, the event industry in Israel is considered big compared to its
population.
• C. Connections - in Israel we maintain strong connections due to our
experience in this field. In the US we’re building our connections grad-
ually from scratch.

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June 18 OCT 18 DEC 18

Market research Scheduling software Scheduling software

For our market strategy Launch- for restaurants Launch- for hotels

Collections important informa- Pilot with restaurant chain Pilot with hotel chain such as Hilton
tion to bulid our specific market
penetration strategy: Get initial feedbacks from our users Get initial feedback from our users
and optimise our user Experience and accordingly add features
Clients and users
Collaborations
Chains
Connections
Team
Product - work regulations, busi-