Page 48 - ebook - Servi
P. 48
Confidential
Assumptions
Why Las Vegas? Business model
Travel and tourism in Las Vegas Hotels VS small businesses
is considered one of the biggest In Israel, there’s a big difference between hotels and
markets in accordance to area restaurant/catering in terms of the cost of employee
size. recruitment. Hotels pay 5000 NIS per employee to HR
Compared with Israel: company, while restaurants use their employees net-
48 • Total area of Las vegas: 350 work for hiring new talents (essentially paying about 10
times less than hotels).
square KM.
700 hotels in Las vegas. Approved applications
• Total area of Israel: 20K Servi will make sure that the job is still relevant for the
square KM. employee. After approving the candidate, the candidate
400 Hotels in all of Israel. must confirm that the job/event is still relevant for him.
Relatively - 100 times more. If it’s relevant - they can communicate, elsewhere - the
employer does not charged for that employee request.
Why California? Profile of candidate in application will not include his
contact information.
California is the country with the After approving a candidate, you will be able to com-
biggest hospitality activities. municate with him and all of his contact Information will
• 70,000 restauratns with 79$ be revealed.
Billion of yearly revenues. Gradual penetration in the US
• Density: 11/50 comparing to
The US market is the target market with the biggest potential.
other cities. In order to start activities in the US, we should be well pre-
• Number of hotels: 12,000 pared with basic revenue stream in Israel and development of
our full product.
Our piloting process based on feedback from Israeli clients
and progress to pilot in the US with different kinds of busi-
nesses and basic activities in small area in the US to test out
sales strategy.
According to our milestones:
1. Pilot with 5-8 businesses in California and Las Vegas
2. Activities in Las Vegas
3. Activities in Clifornia
4. Activities in the US
