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ASSUMPTIONS

In the first 3 months of employment, each salesman will use 70/50/30 percent of his
efficiency (until fully optimizing his selling method).
During the summer season, we expect the efficiency to be 25 percent.

Target per employee  Position              Recruitment                               Management

Oct 17 - Dec 17        Telesales     60 medium & 20 large restaurants                                   -
Jan 18 - Sep 18        Telesales  8 medium & 2 large catering (free plan)
Jan 18 - Sep 18        Salesman                                            meeting: 12 medium & 4 large restaurants
Sep 18                 Telesales     30 medium & 10 large restaurants               3 medium & 1 large catering
Sep 18                 Salesman   4 medium & 1 large catering (free plan)
                                                                                 12 medium & 4 large restaurants
                                      12 medium & 4 large restaurants               3 medium & 1 large catering
                                  3 medium & 1 large catering (free plan)
                                                                                           Customer retention
                                       7 medium & 3 large restaurants
                                         4 medium & 1 large catering             12 medium & 4 large restaurants
                                                                                    3 medium & 1 large catering
                                      12 medium & 4 large restaurants
                                         3 medium & 1 large catering

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BOUNCE               20%                             YEARLY                50%
   RATE                                               PLAN
                     in restaurants                                        of our customers will use

                     •	 10% in catering                                    yearly plan, so the average

                     •	 5% in hotels                                       discount will be 10%.

AVERAGE EVENTS       6 Events                        TARGET                30%
   PER MONTH                                         MARKET
                     We assume that each catering                          We will focus on big/medium

                     / Venue / Hotel has at least 6                        businesses until reaching 30%

                     events per month.                                     of the market.

We are taking an assumption that in September 2018, reaching 50K users, 20% of our
small businesses customers will upgrade their recruitment plan (paying customers).

* We’re taking in consideration all assumptions from “Israel potential” section in appendices
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