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Confidential                               Israel Market potential                                        63

Appendices                                 Our target is to conquer a 20% market share.
                                           We are expecting that small business will use our basic plan,
   Bibliography                            medium business will use our premium plan and large busi-
                                           ness will use our platinum plan.
    hospitalitynet.org
    insidermonkey.com                      Recruitment part - temporary events
    ahla.com
    mrinetwork.com                         •	 There are 140,000 events per year.
    hotelnewsnow.com                       •	 In each event there are about 15 relevant workers in
    ilr.cornell.edu/sites/ilr.cornell.edu
    statista.com                                 average.
    restaurant.org                         •	 For each placement we charge 25 NIS , so as-
    cha-international.com
    ibisworld.com                                suming 20% of that market, our revenues will be
    eventgrid.com                                (140,000*25*15*0.2)/12 = 875,000 NIS per month.
    hospitalitypeoplegroup.com
    creditdonkey.com                       Each catering / Venue / Hotel has in average at least 6
    smallbusiness.chron.com                events per month:
    workable.com
    jdisearch.com                          •	 There are 140,000 events per year.
    datausa.io                             •	 2100 catering & venues & hotels.
    bls.gov                                •	 (140,000 / 2100) / 12 = 6 in average.
    aspenwsi.or
    marketrealist.com                      Recruitment part - long term jobs
    wikipedia
    hotelmotels.info                       Hotels

                                           •	 All figures are based on our hotel advisors & potential
                                                 clients from the industry.

                                           •	 Small/medium/big hotels will recruit 3/5/8 employees
                                                 per month.

                                           •	 There are about 400 hotels in Israel.
                                           •	 On average, the potential is: 400 * (0.3*(5*2000 +

                                                 800) + 0.5 * (3*2000 + 300) + 0.2 * (8*2000 + 1500)) =
                                                 3,956,000 per month, so by taking 20% Servi will earn
                                                 791,000 NIS per month.
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