Page 64 - ebook - Servi
P. 64
Confidential
Israel Market potential
Restaurants
Addresable Hotels (400 total)
• There are about 9000 restaurants in Israel.
• Small/medium/big hotels will recruit 6/10/15 employ- • Small: 200 businesses will take the small package:
ees per year. 1500 NIS.
• By taking 20% of the market, the revenues will be: 0.2 • Medium: 120 businesses will take the medium pack-
* 9,000 * (0.3*(6*200 + 1200) + 0.5 * (10*200 + 2160) age: 3800 NIS.
+ 0.2 * (15*200 + 3000)) / 12 = 600,000 NIS per month. • Large: 80 businesses will take the large package:
6100 NIS.
Catering & Venues
Servi will earn about 0.2 * (4500 * 250 + 2700 * 450 + 1800
• There are about 1700 catering & venues in Israel. * 750 + 850 * 350 + 510 * 800 + 340 * 1400 + 200 * 1500 +
• Small/medium/big hotels will recruit 10/20/30 em- 120 * 3800 + 80 * 6100) = 1,223,000 per month by taking
ployees per year. 20% of the market.
• By taking 20% of the market, the revenues will be: 0.2
* 1,700 * (0.3*(10*50 + 1200) + 0.5 * (20*50 + 2160) Total revenues per month:
+ 0.2 * (30*50 + 3000)) / 12 = 84,000 NIS per month.
• Temporary recruitment: 875,000 NIS.
Total recruitment revenue: 1,475,000 NIS per month. • Long term recruitment: 1,475,000 NIS.
• Management software: 1,223,000 NIS.
64 Management part • Total: 3.6M NIS for monthly plan, and 2.9M NIS for
yearly plan.
Addresable Restaurants (9,000 total)
• Small: 4500 businesses will take the small package: USA Market potential
250 NIS.
• Medium: 2700 businesses will take the medium pack- Our target is to conquer a 20% market share.
age: 450 NIS. We are expecting that small business will use our basic plan,
medium business will use our premium plan and large busi-
• Large: 1800 businesses will take the large package: ness will use our platinum plan.
750 NIS.
Addresable Catering & Venues (1,700 total) Recruitment part - temporary events
• Small: 850 businesses will take the small package:
• There are 18M events per year.
350 NIS. • In each event there are about 2 relevant workers in av-
• Medium: 510 businesses will take the medium pack-
erage.
age: 800 NIS. • For each placement we charge $5, so assum-
• Large: 340 businesses will take the large package:
ing 20% of that market, our revenues will be
1400 NIS. (18,000,000*2*2*0.2)/12 = $1.2M per month.
