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Confidential

Target Users

                     Catering &                                              Hotels
Restaurants Venues
                                                                             Considered as our largest
                                                                             opportunity. Hotels have a
                                                                             complicated organizational structure,

This market contains small/medium    Small/medium businesses with            including many departments and
businesses with about 10 to 80       hundreds of permanent & temporary       a vast array of positions. Hotels
employees per business.              employees.This sector is mostly         typically spend over one third of
On the other hand, this market is    seasonal, the busiest period being the  their revenues on labor costs.
considered the biggest hospitality   summer season.                          The HR process is considered very
                                                                             expensive and complicated, with

sector in terms of revenues and      Employees are divided into              tens to hundreds of thousands of
employees.                           2 groups:                               dollars per month and a great deal
Employees work several shifts per                                            of management attention spent on

week and usually have another        •	 Permanent employees: the             hiring, training and managing.

occupation during their job at a     minority of the employee’s pool.        There are two types of workers.

restaurant.                          •	 Temporary employee: mostly           Employees which works on a

HR process                           employed by HR companies.               temporary basis (waiters), while
                                                                             others works for full time position

8 •	 Recruitment: classified         Catering businesses usually has large   (managers).

advertising through digital          employee’s pool, while a minority       HR process
and central places or cheaper        of that employee’s practically

ways like referral method            working. 	                              •	 Recruitment: using HR

or advertising on restaurant         A typical worker can work once in       companies for temporary

window.                              a few months or work in several         & permanent employees.

•	 Training: practical training for  different businesses at a time.         Advertising in main channels to

several shifts and self-learning                                             get more candidates.

     of regulations and menu.        HR process                              •	 Training: a training program
•	 Management: although                                                           for each role by trainers and
                                     •	 Recruitment: manily by HR                 department managers.
     businesses have relatively           companies or refferal method.
     simple structure, managing                                              •	 Management: complicated
     employees is considered one of  •	 Training: there is no training            organizational structure with
     the biggest challenge, mostly        method, the employees informed          several levels of management
     because of high turnover             about main regulations and event        and vast positions. Each
     rate and young employees             details in the beginning of the         department handles with
     behavioral nature.                   event by a short brief.                 different management issues
                                                                                  according to their workers
                                     •	 Management: considered very               pattern. .of behavior.
                                          difficult challenge - you don’t
                                          know your employees, they not

                                     trained or even work for their

                                     first time and most of them

                                     very young causing enormous

                                     management issues.
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