Page 4 - TierOne Performance Catalog 2018
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         The Rising Bar of
         Performance in Colligate Sport




         Staying Com petitive is Harder than Ever Before

                                                The cost of maintaining a competitive athletic program is sky-
                                                rocketing.  The large, well funded, colligate programs are able
                                                to afford the costs associated with attracting and training the
                                                top talent needed to be successful.  Smaller programs struggle
                                                to keep pace in the race for talent and elite training, losing
                                                ground to the competition each year.  Despite this difference in
                                                elite-level training, small programs are expected to field
                                                competitive teams across all sports.




              How do you provide your athletes with the elite training
                       needed to be successful on a limited budget?




         The Cognitive Revolution in Performance Psychology



         Recent advances in cognitive and neuroscience are changing the way we understand elite perfor-
         mance in sport.  Performance traits thought to be unchangeable have been found to be malleable
         and trainable.  Now we know that traits like reaction time, situational awareness, decision making,
         poise, and emotional stability under duress can be developed to optimize the performance of elite
         athletes.

         Research shows that cognitive processing, like reaction time and decision making, can be improved
         through specialized training.  For instance, reaction time can be improved by one to three-tenths of a
         second, while increasing decision accuracy.  This increased processing speed translates into one to
         three yards of gained ground on the field or court.  Think of all the plays during a game that are
         decided by less than a yard.  Why wouldn’t you deliberately train this performance skill in your
         athletes?



           If sport is mostly mental, how are you deliberately building
                          the mental strength and capacity of your
                                                      athletes?
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