Page 4 - MISAKZN2017
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- REDEFINING
BOLLYWOOD IN AFRICA
.Africa became the first international market the
India entertainment channel made inroads into, way
back in 1996 This, coupled with his extensive experience in
And, 21 years later, the continent has seen a various industries now overseeing Zee TV in the
meteoric rise in viewers and followers. Africa and the Indian Ocean islands, ensure Zee
wears the crown. He has been instrumental in
With Goyal firmly at the helm, he ensures his taking Bollywood and Indian content to greater
company's bouquet of channels leads the way for heights by introducing the Zee World, Zee Magic,
Bollywood to redefine itself Zee Bollymovies and Zee Bollynova channels.
on the continent. These showcase the best of Bollywood content in
English and French across the continent for African
mainstream viewers.
Goyal brings 21
years of leadership "The content on our Zee brands aligns itself with
and astute fashion, music, style; even grand pageantry,” Goyal
business acumen said.
from the Media &
Telecom sector. “And we see these cultural imprints make their
mark on the South Asian television market and now
on the greater African landscape. Zee is proud to
be a part of this success story," Goyal says.
Zee has also proudly been supporting cultural-
beauty pageants. It has lent the strength of its
brand to nurture several local, national and global
pageants.
“As India's oldest channel to root itself in Africa 2-
decades ago, we take our role of playing to and
growing our audiences seriously. Indeed, we have
also grown with our audience and there is such a
deep connect between India-produced Bollywood
and the African continent,” Goyal said.
“Pageants like Miss India South Africa have and still
play a pivotal role in promoting mainstream
Bollywood and its glitz and glam to its mass of fans.
"It is with the Zee brands a sure-fire winner in
lending itself to redefining the Bollywood genre in
Africa," Goyal proudly reveals.
"The participants come from all corners of South
Africa and proudly carry the Zee brand across
rainbow nation. They embody the Bollywood spirit
and, like Zee, carry out a great deal of social
initiatives with local communities they resonate with
and have a passion for.”
"We see the glamour, the quality of talents, the
