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Africa Is A Special Continent For

The Zee Brand Of Channels.

Visionary Zee Africa CEO Harish Goyal Firmly Believes So

And He's On Point.

panache, the attitude, the Bollywood hype play out. Zee has become the number one destination for
Pageants, like their big and small screen Bollywood on the continent with 12 channels that
counterparts, are resplendent. They have humour, are offered across Africa and Indian Ocean Islands,
glamour, the nail biting tension, beauty and reaching across 50 countries with 50 million
certainly brains. Naturally the talents - and some viewers across the territory.
say talons too - bear out. There can only be one
winner that gets the crowd. Like Deepika 12 channels on the continent are: Zee TV (DStv
Padukone, first she'll have to get the crowd, eating 452), Zee World (DStv 166), Zee Bollymovies (DStv
out of her hands,” he smiles. 114), Zee Cinema (Starsat 556), Zee Magic, Zee
Bollynova, Zing, Zee Tamil, Living Foodz, Zee
Africa takes the finest from Bollywood, and makes it News and Zee Punjabi and WION. They bring the
their own, Goyal believes. best of Bollywood Entertainment to African shores.

"We grow together. We define each other. We rise. Zee has a global reach of over 1.2 billion viewers,
Like our viewer figures. with more than 222 000 hours of television content
reaching over 172 countries
“While Bollywood and most certainly the Zee brand
has driven growth in Bollywood interest, we see,
too, the growth in our audience share and the
passion it induces in Africa."

Goyal explains, “In Nigeria for example, Zee World
has made such great inroads into the market.
There has been a great connect made with the
song, dance and colour exemplified in the content,
that they have made known their love and
obsession with us in the most flattering way. Zee
World Madness is a Youtube series created by a
Nollywood producer that draws its material from
Zee content.

"We give, we get back, we give back. This has
always been our way," he said.

He said viewer figures on the continent attest to
this. Both from South Asian and African mainstream
audiences. That is why some Zee Bollywood
channels are in English. "Audience ratings indicate
consistently that there has been a month on month
growth. Especially new channels like Zee World
which launched just two years ago deliver rising
numbers in audience numbers."

The channel bridges the gap between audiences in
Africa and was the world's first English dubbed
Indian content general entertainment channel. The
channel was specially created for the mainstream
audiences in Africa.