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SIAA Strategic Partner Companies
Our History Agencies like SAN Group, each operating
in an exclusive territory. In 1995, this
In 1983 Jim Masiello, owner of Masiello national alliance – SIAA – was born.
Insurance in Keene, NH created the SAN
Group in response to the independent By the end of 2015, SIAA still connected
agency challenges of growth and access the 48 contiguous states through 48
to markets. This partnering model enabled master agencies and had signed more than
him to work with other independent 5,700 Member Agencies generating more
agents in establishing relationships with than $6 Billion of in-force premium.
Strategic Partner Companies (carriers).
For agencies with a desire to grow, the
SAN Group grew quickly throughout New return on membership is significant. Existing
England as local agents found they could smaller agencies that join an SIAA Master
remain independent, focus on producing Agency become instantly big as they access
profitable business and utilize the opportunities top national carriers – strategic partner
usually only afforded to much larger agencies. companies. The size of SIAA and the master
agencies affords access to markets most
With the success of SAN, and the smaller local agencies never had – while
encouragement of industry insiders and retaining control of their own agencies.
member agents, Masiello developed
the idea for a national alliance of Master
