Page 5 - SIAA Annual Report 2015 Continuous
P. 5

The Total Solution
for the Independent Agency

National Incentives (PMSF)                                                                                                                                                                                                                                 Business Insurance
                                                                                                                                                                                                                                                           Advantage (BIA)
Portfolio Management Service Fees - PMSF® - The
SIAA national Strategic Partner incentive program                                                                                                                                                                                                          An instructive system to build a commercial lines
provides quarterly and year-end cash incentives.                                                                                                                                                                                                           books of business for Member Agencies with a
PMSF dollars are over and above any local                                                                                                                                                                                                                  history of personal lines focus. BIA provides the
incentives and profit sharing. Provides Member                                                                                                                                                                                                              building blocks for a successful commercial sales
Agencies with additional income and agency value.                                                                                                                                                                                                          system with a step-by-step process that enables
                                                                                                                                                                                                                                                           Member Agencies to create other income and
                                                                                                                                                                                                                                                           agency value.

                                                                                                                                                                                                                                                       SM  Training &
                                                                                                                                                                                                                                                           Learning Center (TLC)
MarketFinder
                                                                                                                                                                                                                                                           TLC provides SIAA Member Agencies with access to
Website link for Member Agencies to write hard                                                                                                                                                                                                             sales curriculum, continuing education curriculum
to place business. Allows Member Agencies to                                                                                                                                                                                                               via WebCE, Acord form instruction, and more. With
increase income and agency value by providing                                                                                                                                                                                                              a commitment to providing on-going new and
access to specialty markets and is an excellent                                                                                                                                                                                                            updated content, the TLC is focused on helping
alternative for good risks in difficult markets – plus,                                                                                                                                                                                                      Member Agencies grow income and agency value
national incentives.                                                                                                                                                                                                                                       through training and insurance agency education.

                                                                                                                                                                                                                                                                                         BOOK
                                                                                                                                                                                                                                                                                   MANAGEMENT

Agency Foundation                                                                                                                                                                                                                                          Book Management/
                                                                                                                                                                                                                                                           Profitability Standards
Designed to provide real-time assistance and sup-
port to start-up agencies, enabling them to “hit the                                                                                                                                                                                                       SIAA uses a number of tools to create a quality
ground running” with a clear path to success. SIAA                                                                                                                                                                                                         driven model. In concert with our Strategic Partner
and the Master Agencies also make these resources                                                                                                                                                                                                          Companies, we actively identify, monitor and
available to existing Member Agencies as needed.                                                                                                                                                                                                           manage Member Agencies’ company profitability.
This is a hands-on support approach to implemen-                                                                                                                                                                                                           Our team then works with those Member Agencies
tation of the tools that will create a solid foothold for                                                                                                                                                                                                  to develop tactical initiatives resulting in increased
income growth and agency value.                                                                                                                                                                                                                            income and agency value.

SIAA Marketing                                                                                                                                                                                                                                             Insurancedeals4u.com (ID4U)

A team of marketing professionals to ensure                                                                                                                                                                                                                SIAA’s consumer website designed to attract
Member Agencies have services and tools needed                                                                                                                                                                                                             Internet leads for Member Agencies utilizing
to increase sales, cross-sell, and retain customers.                                                                                                                                                                                                       active links, blogs, relevant content and a mobile
SIAA Marketing’s considerable talent and resources                                                                                                                                                                                                         friendly framework. The site also provides each
support: SIAA online store, websites, mobile apps,                                                                                                                                                                                                         SIAA Member Agency with a webpage. ID4U has
target marketing, social media marketing, and more.                                                                                                                                                                                                        thousands of site visitors and provides thousands
                                                                                                                                                                                                                                                           of leads for SIAA Member Agencies annually.
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