Page 22 - COVID-Proof-Your-Agency

Chapter 3 – Tried and True Best Practices | Blew, Caldwell, Masiello

 Identify pertinent information or materials you can be sharing now with clients, lost

clients, prospects and even in your community.

In other words, plant seeds, nurture relationships, and prepare to harvest when the time is

right.

You do not want to be in a position of looking back as things start to normalize and

wishing you had been more productive with your time. Smart business owners use this time to

self-assess and look into the future. This is playing on offense, not just on defense.

There are two types of businesses right now:

1. Those that are simply waiting for the crisis to end.

2. Those that are proactively working through the crisis.

The difference between the two will separate leaders from followers on the other side of

the crisis. Dan Sullivan, founder of The Strategic Coach program for entrepreneurs, reflected

recently that his clients had their best quarter ever during the ninety days after the end of the

2008 financial crisis. They had spent their time preparing. You can do the same thing now.

ANALYIZE WHERE YOU ARE TODAY

Take some time to develop a process and analyze where you are today. What were

pressure points in the early days of the crisis? Why were they problems for you? Can you fix

those things for the future? What is working in the business? How can you ensure that those

things don’t falter when normalization comes? What is not working? What would you have done

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